51ΑΤΖζ

Adedoyin Hassan

Portrait of Adedoyin Hassan
Name

Adedoyin (Doyin) Hassan
School

School of Business
Program

Bachelor of Philosophy (Honours)
Academic and professional designations
  • PhD, Business Administration
  • M.Sc, Marketing Business Administration
  • B,Sc, Business Administration
  • Humber College Ontario Certificate, Teaching Effectiveness in Adult Learning
  • Professor of International Business Management, teach marketing and other business-related courses
Title

Professor
Courses taught
  • MKT71090 - Marketing
  • MKT73020 - Sustainability Marketing
  • MKT73030 - Integrated Marketing Communications
  • MKT74010 - Product Life-Cycle Management (PLCM)
  • OPER71260 - Operations Management
  • OPER74000 - Customer Relationship Management (CRM)
  • RSCH73105 - Research Methods
Areas of expertise & interest
  • Advertising and Branding
  • Consumer Behaviour
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Marketing
  • Product Lifecycle Management
  • Research Methods
Industry experience, professional currency activities
  • Five (5) years as a Product Brand Manager
    • ASL Limited, Africa. Managed the Majok powdered and evaporated milk, a brand worth over $100 million in Africa between March 1995 and Feb 2000.
  • Over 13 years as Associate Professor of Business Administration (Marketing) at the Lagos State University, Lagos, Nigeria, before joining Conestoga as professor in 2018.
  • Senior Member, Academy of World Business, Marketing and Management Development, USA. 2012.
Major research projects, scholarly activities, and/or publications

Publications:

  • Hassan, A.R., Soetan T.O & Umukoro, O.S (2024) β€˜β€™ International Journal of Business Research. 17(1). Canadian Centre for Science and Education.
  • Hassan, A.R. & Balogun, M.T (2022) β€˜β€™. International Journal of Innovative Research and Development 11(1). January.
  • Hassan, A.R. & Balogun, M.T (2020) β€˜β€™ International Journal of Arts, Languages and Business Studies. Vol 4.
  • Hassan, A.R. & Balogun, M,T (2018) 'Corporate rebranding as a Management Strategy For Brand Image In the University' European Journal of Accounting, Finance and Business. VIII (XVIII). (71-91). October 2018.
  • Hassan, A.R. & Terri, R. L. (2017) 'Leadership in Nigeria' In Terri R Lituchy; Bella L Galperin & Betty Jane Punnett (eds.), LEAD: Leadership Effectiveness in Africa and the African Diaspora, New York: Palgrave.

Conference presentations:

  • Hassan, A.R., Balogun, M.T., Olumoko, T.A and Akewushola, R.O (2019) β€œApplication of Critical Hermeneutic Analysis on Corporate Identity: A Study of First Bank PLC's Africa Website” Business Research Consortium: Innovations in Business Teaching and Research Conference, Seneca College, Ontario, Canada. May 27
  • Hassan, A.R. (2015) The LEAD Research Project: Examining the Role of Gender in a Leadership Effectiveness scale in Egypt, Ghana, Kenya, Nigeria, South Africa and Uganda.Academy of International Business Annual Conference, College of Business Administration, Georgia. USA Nov. 12-14.
  • Hassan, A.R. (2015) Customer Satisfaction and Retention Strategies in Marketing.17th International Conference on Business, Economics, Management and Marketing organized by World Academy of Science, Engineering and Technology, Montreal, Canada. May 11-12. 607-707.
Additional information

Doyin enjoys the facilitation of role playing among students to portray organizational team-work/spirit. Artistry in advertising structure design, gospel film acting, directing and production, theatrical performances, master compere and make up/special effects design.

Recipient of the Best Paper Award at the International Academy of Africa Business and Development (IAABD) Athabasca University Conference, Edmonton, AB, Canada (2011).